YOUR CAC IS HIGH BECAUSE YOUR ADS LOOK LIKE ADS
The Facebook algorithm hates your glossy studio shoot. Why "Lo-Fi" street content is the only way to survive the 2025 ad auctions.
Open your Facebook Ads Manager. Look at your CPMs. Now look at your creative.
If you see perfectly color-graded footage, studio lighting, and a model holding your product like a trophy, you have found the problem.
You are paying a "Glance Tax."
The Algorithm Wants Chaos
Meta's algorithm optimizes for retention. It pushes content that keeps people on the app. Polished ads signal "Sales Pitch" in 0.2 seconds. Users scroll past instantly. Meta sees this bounce rate and penalizes you with higher costs.
Lo-Fi content—specifically street interviews—looks like entertainment. It looks like the content your friends post. The user hesitates. They watch for 3 seconds to see what the random person on the street will say.
That 3-second pause is where the magic happens. Your CAC drops because your creative actually fits the feed.
The Lisn Editorial
Marketing Strategy Team