THE VIRAL HOOK
LIBRARY
Don't know how to start your ad video?
Steal these India-specific opening lines.
"Stop scrolling if the humidity in Mumbai/Kerala is ruining your hair."
Why it works: Local Pain Point: Targets the specific 'frizzy hair' problem caused by Indian coastal weather.
"I asked 50 people at Connaught Place to guess the price of my sunscreen."
Why it works: Curiosity Gap: Street interview format suggesting the product looks expensive but isn't.
"Your Nani was right about Haldi, but she didn't have this."
Why it works: Tradition vs. Modernity: Validates Indian home remedies while pivoting to a convenient product.
"Why I stopped using Salicylic Acid on my Indian skin."
Why it works: Pattern Interrupt: Controversial statement against a popular ingredient to offer a better alternative.
"Can this removing oil handle 'Shaadi-Level' waterproof makeup?"
Why it works: Stress Test: Uses the 'Indian Wedding' benchmark for heavy makeup durability.
"POV: You forgot to apply sunscreen before a Delhi afternoon auto ride."
Why it works: Relatable Scenario: Viscerally connects with the pain of the harsh Indian sun.
"Don't buy this if you hate glowing skin. Seriously."
Why it works: Reverse Psychology: A classic direct-response tactic that challenges the viewer.
"Is your face wash stripping your natural oils? The 'Squeaky Clean' lie."
Why it works: Educational/Myth-Busting: Positions the brand as an expert educating the consumer.
"Is this healthier than a plate of Momos? Let's check the label."
Why it works: Comparison: Anchors the health value against a popular, unhealthy Indian street snack.
"The only thing spicy enough to handle a Bangalore rainy day."
Why it works: Mood/Weather: Connects 'spiciness' with the romanticized Indian monsoon vibe.
"Forget 'Ghar ka Khana' for one night. Trust me."
Why it works: Taboo: Challenges the 'home food is best' sacred cow to suggest a worthy treat.
"I replaced my morning Chai with THIS for 7 days. Here is what happened."
Why it works: Case Study: The 'Chai replacement' is a huge claim in India, creating instant intrigue.
"Blind Taste Test: Can this ₹200 chocolate beat a Lindt bar?"
Why it works: David vs. Goliath: Positioning a local D2C brand against a global luxury standard.
"Making 'Cafe-Style' Cold Coffee at home for less than ₹15."
Why it works: Value Proposition: Highlighting extreme savings compared to Starbucks/Third Wave.
"Your gym trainer will actually approve of this snack."
Why it works: Authority Approval: overcoming the 'tasty = unhealthy' objection.
"Watch me pack this order for a customer in Ladakh."
Why it works: Behind the Scenes: Shows reach, logistics capability, and care for customers.
"POV: You need an outfit for your best friend's Sangeet but you're broke."
Why it works: Occasion + Pain Point: Targeting the 'Wedding Guest' budget anxiety.
"Wearing this Kurta to office vs. Wearing it to a date."
Why it works: Versatility: Indians value 'paisa vasool' (value for money) via multiple uses.
"Does this look like 22K Gold or 18K? Asking strangers on MG Road."
Why it works: Social Proof: Validating the 'premium look' of affordable jewellery on the street.
"The 'Squat Test': Will these leggings rip at the gym?"
Why it works: Durability Demo: Addressing the #1 fear with activewear transparency.
"Styling a white shirt for a 9 AM meeting and a 9 PM party."
Why it works: Utility/Education: Teaching the viewer while selling the product.
"My mom thought I spent ₹50,000 on this set. I spent ₹3,000."
Why it works: Price Shock: The 'Mom Approval' metric is the gold standard for jewellery value.
"Can this tote bag fit my laptop, tiffin, AND gym clothes?"
Why it works: Capacity Test: The 'Indian Commuter' struggle of carrying everything.
"Waterproof Test: Wearing this necklace in the shower for a week."
Why it works: Quality Proof: Addressing the fear of artificial jewellery tarnishing.
"Why buy an Apple Watch when this costs ₹2,000 and does the SAME thing?"
Why it works: Direct Comparison: Aggressive value proposition for the mass market.
"Will these earbuds survive a Mumbai Local rush hour?"
Why it works: Contextual Durability: Using a chaotic local setting to prove toughness.
"Renting in Bangalore? Here is how to decorate without losing your deposit."
Why it works: Audience Targeting: Specifically speaking to the massive renter population.
"I dropped this vase from the 1st floor. Watch what happens."
Why it works: Shock Value: A destructive test that stops the scroll immediately.
"Transforming my boring balcony for under ₹2,000."
Why it works: Budget Makeover: High visual payoff for a low entry price.
"The best gaming mouse under ₹1000? Let's test it on Valorant."
Why it works: Niche Performance: proving the product in its specific use-case context.
"Is your mattress causing your back pain? The 'Spine Alignment' test."
Why it works: Problem/Solution: connecting a physical ailment directly to the product.
"Setting up a WFH desk in a small Indian apartment."
Why it works: Relatability: addressing the space constraints common in Indian cities.
"Drinking this 'Green Goop' every morning so you don't have to."
Why it works: Skepticism: acknowledging the product looks weird to build trust before praising it.
"Ayurveda isn't slow. You're just using the wrong herbs."
Why it works: Re-framing: Challenging a common objection (Ayurveda = slow results).
"Can you digest milk? 60% of Indians can't. Watch this."
Why it works: Statistic Shock: Using data to introduce a lactose-free or digestive product.
"My PCOD journey: What finally fixed my acne."
Why it works: Vulnerability: Personal story format that resonates deeply with sufferers.
"Stop taking Ashwagandha until you watch this video."
Why it works: Warning/Fear: Stops the scroll by suggesting they might be doing something wrong.
"Protein powder that doesn't taste like chalk? Let's blend it."
Why it works: Taste Promise: Addressing the #1 complaint about health supplements.
"I tried 10 different Indian coffee brands so you don't have to."
Why it works: The 'Reviewer': Saves the viewer time/money by doing the work for them.
"What can you actually buy for ₹500 in 2025?"
Why it works: Inflation/Value: Highlights affordability in a rising cost economy.
"If you use UPI for everything, you need to see this."
Why it works: Broad Appeal: 'UPI' is a keyword that applies to almost every digital Indian.
"Why I quit my high-paying job at Amazon to sell... candles?"
Why it works: Founder Story: The 'Hero's Journey' of leaving safety for passion.
"We messed up. Here is an apology to our customers."
Why it works: Transparency: Owning a mistake builds massive long-term trust.
"Packing an order for a customer who got their heart broken."
Why it works: Emotional Storytelling: Turning a transaction into a human connection.
"3 Indian brands that are better than their US competitors."
Why it works: Patriotism/Pride: Leveraging 'Make in India' sentiment.
"Gift ideas for your brother who is impossible to shop for."
Why it works: Specific Persona: Solving a very specific gifting headache (Rakhi/Bhaidooj).
"Unboxing the 'Viral' [Product Name]... is it worth the hype?"
Why it works: Trend Jacking: Piggybacking on existing buzz to give an honest review.
"Don't buy this [Product Category] until you check these 3 things."
Why it works: Education: Empowering the buyer with checklist knowledge.
"Ordering from Blinkit vs. Ordering from us."
Why it works: Logistics/Expectation: Managing delivery expectations vs. speed.
"The harsh truth about running a business in India."
Why it works: Authenticity: Showing the struggle behind the glamour.
"I bought this from a random Instagram ad so you don't have to get scammed."
Why it works: Safety Net: Positioning the creator as the 'guinea pig' who takes the risk for the viewer.
"Why does this brand offer 'Cash on Delivery' for a ₹10,000 product?"
Why it works: Confidence Signal: COD is the ultimate trust badge in India. Highlighting it upfront kills doubt.
"Is this website fake? We went to their warehouse to check."
Why it works: Investigation: A physical 'site visit' format that proves legitimacy beyond a doubt.
"3 Signs a D2C Brand is actually a Dropshipping Scam."
Why it works: Education: Teaching the viewer how to spot fakes implicitly positions *your* brand as the honest alternative.
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