WHY WE LOVE IT WHEN THEY SAY "NO"
We don't hide the rejections. We use them. Here is why showing a customer disliking your product might be your most profitable move.
There is a moment in every street interview shoot that most agencies dread.
We hand someone the product. They try it. And they shrug.
Or worse, they say, "It's okay, but I wouldn't buy it."
Most editors cut this immediately. We highlight it.
The "Too Good To Be True" Filter
Indian consumers have been burned by "magic products" for decades. When they see a video where 10 people in a row say "Wow, this is amazing!", their scam radar goes off. It feels staged. It feels paid.
But when they see a video that includes a "Meh" or a "No thanks," the dynamic flips.
The Credibility Spike
By showing the rejection, you are implicitly saying: "We are so confident in our product that we don't need to hide the people who don't get it."
It proves the other positive reactions are real. You can't have light without shadow. You can't have a 5-star rating without a 1-star review to give it context.
So next time you get a "bad" reaction, don't delete it. Frame it. It might just be the reason your next customer trusts you enough to click "Buy".
The Lisn Editorial
Marketing Strategy Team