SCALE OR DIE: WHY ONE 'HERO AD' ISN'T ENOUGH ANYMORE

The days of shooting one "Hero Film" and running it for 6 months are over. That strategy died in 2019.

Today, Facebook and Instagram operate on Creative Velocity. The algorithm burns through creative faster than ever. If you show the same ad to the same person 3 times, your CPA (Cost Per Acquisition) doubles.

You Need a Content Factory, Not an Agency

The biggest bottleneck for Indian DTC brands isn't product or distribution; it's creative fatigue. You literally cannot produce studio ads fast enough to keep up with the algorithm's hunger.

This is where Street Interviews become your secret weapon. It is the only format that allows for infinite variables.

The Math of Street Content

Think about it:

• One Location (Marine Drive).
• One Question ("What do you think this costs?").
• 50 Different People.

In 4 hours of shooting, you don't get one ad. You get 50 unique hooks. You get 50 different accents, reactions, and vibes. That is 2 months of content in one afternoon.

Stop trying to make one perfect video. Start making a system that generates unlimited videos.