STOP PAYING INFLUENCERS TO LIE ABOUT YOUR PRODUCT
The era of the 'Unboxing Video' is dying. Consumers are smart. They know the script.
The gig is up. We all know how it works.
You pay an influencer ₹50,000. You send them a brief. They hold the bottle next to their face. They smile. They say, "Guys, I am obsessed with this."
And absolutely nobody believes them.
They Are Just Billboards That Talk
Influencer marketing has become just another form of paid media. It has lost its original superpower: Trust.
When money changes hands, skepticism enters the room. The viewer knows the smile is part of the contract.
The "Zero-Context" Credibility
This is why Street Interviews are crushing influencer ads right now.
When we stop a random person on the street, the viewer knows: This person doesn't owe the brand anything.
If they hate it, they'll say it. (And we film that too). So when they say "Whoa, this is actually good," it hits different. It lands as truth, not copy.
Stop buying reach. Start hunting for truth.
The Lisn Editorial
Marketing Strategy Team