WHY 'STREET INTERVIEWS' ARE THE NEW FOCUS GROUPS
Focus groups are expensive, slow, and biased. Street interviews are cheap, fast, and brutally honest.
The traditional Focus Group is dying. And it should.
You pay an agency ₹2 Lakhs. They recruit 10 people who are "professional participants." These people sit in a sterile room, eat free biscuits, and tell you what they think you want to hear because they want to get paid and go home.
This is not data. This is performance art.
The Street Doesn't Lie
Compare that to a Street Interview.
We stop a random guy on Brigade Road. He is late for a meeting. We hand him your new energy drink. He takes a sip.
If he makes a face, that is true data.
If he says, "Bro, this tastes like cough syrup," you just saved yourself ₹50 Crores in a failed launch.
Content + Insight = The Double Win
The best part? You aren't just getting research. You are getting content.
If the person loves the drink, you have a viral testimonial video ready to run as an ad. If they hate it, you have internal feedback to fix the product.
Stop paying for polite lies in a conference room. Start paying for raw truth on the street.
The Lisn Editorial
Marketing Strategy Team