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UGC ROI ESTIMATOR
Is it worth the switch? Use our calculator to see how "native" street content impacts your CPMs, CTRs, and bottom-line CAC.
UGC ROI ESTIMATOR
₹10k₹100,000₹1M
Industry avg: ₹400-600
Typical range: ₹250-400
Estimated CAC Reduction
-0%
By switching from glossy studio shoots to raw street interviews.
Current CAC
₹0
Expected UGC CAC
₹0
Monthly Orders
Studio: 0
UGC: 0
Cost Per Click (CPC)
Studio: ₹0
UGC: ₹0
*Estimates based on Meta Ad Benchmarks for Indian DTC (2024-25). Actual results vary by product-market fit and creative hook quality.
Why the difference?
Studio ads often carry a "Glance Tax." Because they look like commercials, users scroll past faster, driving up CPMs and lowering CTRs.
Street interviews are "Native Camouflage." They look like content, not ads. This leads to higher retention, which the Meta algorithm rewards with lower costs and better distribution.
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