WHY "UGLY" ADS OUTPERFORM YOUR STUDIO SHOOTS
Polished ads look like interruptions. Raw videos look like entertainment.
There is a strange phenomenon in 2025 marketing: The more money you spend on production, the worse your ads perform.
Why? Because of "Banner Blindness."
Our brains have evolved to ignore anything that looks like a commercial. Perfect lighting? Scroll. Professional actor? Scroll. scripted dialogue? Scroll.
The "Native" Advantage
TikTok and Instagram Reels are platforms for raw, handheld, messy content. When you put a cinema-quality ad there, it feels like a foreign object. It feels like an interruption.
But a shaky video of a guy asking a girl on the street a question? That looks like the content I came to watch. It blends in.
We call this "Native Camouflage."
- Lower Production Value = Higher Trust.
- Higher Trust = Higher Watch Time.
- Higher Watch Time = Lower CPM.
Your "ugly" ad isn't just cheaper to make. It is actually cheaper to run.
The Lisn Editorial
Marketing Strategy Team