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THE Athleisure & Activewear
AD PLAYBOOK
Why traditional ads are failing your athleisure & activewear brand, and how Street Interviews solve the "Fit & Fabric Quality" problem.
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Why Your Ads
Are Failing
Every legging looks the same online. Customers worry about transparency (squat proof) and material thickness.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Fit & Fabric Quality" problem.
Winning Concept
The 'Stretch Test'
"Feel this fabric. Now guess: Is this Lululemon or a local Indian brand?"
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Strangers pulling the fabric, feeling the thickness, and reacting to the softness unscripted.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Athleisure & Activewear Brand?
Lisn Agency • Specialized in Athleisure & Activewear UGC