👶
THE Baby Care
AD PLAYBOOK
Why traditional ads are failing your baby care brand, and how Street Interviews solve the "Safety & Sensitivity" problem.
See The StrategyBABY CARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •BABY CARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •BABY CARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •BABY CARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •BABY CARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •BABY CARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •BABY CARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •BABY CARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •BABY CARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •BABY CARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •
Why Your Ads
Are Failing
Moms are terrified of chemicals. Studio ads claiming 'safe' mean nothing without proof.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Safety & Sensitivity" problem.
Winning Concept
The 'Chemical Free' Wipes Test
"Clean this marker off your hand. Now smell it. Notice no alcohol smell?"
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Real moms reacting to the gentleness and lack of harsh chemical odors.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Baby Care Brand?
Lisn Agency • Specialized in Baby Care UGC