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THE Coffee
AD PLAYBOOK
Why traditional ads are failing your coffee brand, and how Street Interviews solve the "Taste Visualization" problem.
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Why Your Ads
Are Failing
You can't taste a JPEG. Describing 'notes of chocolate' is boring. People are loyal to their current brand and skeptical of new ones.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Taste Visualization" problem.
Winning Concept
The 'Cafe vs. D2C' Challenge
"Here are two cups of black coffee. One is Starbucks, one is this new D2C brand. If you guess right, you win ₹500."
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
The genuine surprise when the D2C brand tastes better than the expensive cafe one.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Coffee Brand?
Lisn Agency • Specialized in Coffee UGC