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THE Eyewear
AD PLAYBOOK
Why traditional ads are failing your eyewear brand, and how Street Interviews solve the "Fit & Face Shape" problem.
See The StrategyEYEWEAR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •EYEWEAR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •EYEWEAR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •EYEWEAR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •EYEWEAR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •EYEWEAR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •EYEWEAR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •EYEWEAR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •EYEWEAR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •EYEWEAR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •
Why Your Ads
Are Failing
Will this look good on MY face? Models have perfect oval faces.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Fit & Face Shape" problem.
Winning Concept
The 'Stranger Styling' Session
"I think these frames would look better on you than your current ones. Try them."
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Seeing the transformation on a regular person's face, not a model's.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Eyewear Brand?
Lisn Agency • Specialized in Eyewear UGC