💳
THE Fintech & Apps
AD PLAYBOOK
Why traditional ads are failing your fintech & apps brand, and how Street Interviews solve the "Hidden Charges & Scams" problem.
See The StrategyFINTECH & APPS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •FINTECH & APPS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •FINTECH & APPS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •FINTECH & APPS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •FINTECH & APPS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •FINTECH & APPS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •FINTECH & APPS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •FINTECH & APPS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •FINTECH & APPS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •FINTECH & APPS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •
Why Your Ads
Are Failing
Too glossy. People think 'If they spend this much on ads, they will steal my money'. Jargon kills conversion.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Hidden Charges & Scams" problem.
Winning Concept
The 'Small Print' Challenge
"Read this policy. If you can understand it in 1 minute, I'll give you ₹1000."
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Radical transparency. Showing regular people understanding the app instantly.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Fintech & Apps Brand?
Lisn Agency • Specialized in Fintech & Apps UGC