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THE Fintech
AD PLAYBOOK

Why traditional ads are failing your fintech brand, and how Street Interviews solve the "Trust & Scams" problem.

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Why Your Ads
Are Failing

People are terrified of scams. Financial ads look suspicious.

⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."

The Trust Gap

  • ✕
    Studio Lighting = "Fake"
  • ✕
    Models = "Paid Actors"
  • ✕
    Scripted Copy = "Sales Pitch"

The Fix: Social Proof

How we solve the "Trust & Scams" problem.

Winning Concept

The 'Small Print' Challenge

"If you can find a hidden charge in this brochure, I'll give you ₹1000."

Authenticity Score: 10/10
See Street Interview Examples →
Why It Works

The Mirror Neuron Effect

Radical transparency and confidence.

When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.

Common Questions about
Fintech UGC

Why does street UGC work better for fintech?

Fintech is a high-trust category. Consumers are skeptical of polished studio ads because they know they are staged. Street interviews break that skepticism by showing real, unfiltered reactions from everyday people, which acts as powerful social proof.

How many videos do I get in a pilot?

In a standard pilot for Fintech brands, we deliver 5-10 fully edited ad creatives. This allows you to test different hooks (e.g., The 'Small Print' Challenge, Price Guessing, Blind Tests) to see which narrative drives the lowest CAC.

Do you use paid actors?

Never. The entire point of our agency is authenticity. We approach real strangers on the streets of Bangalore and Kochi. If they don't like the product, we film that too. That honesty is why our ads convert.

View our full UGC Street Interview Gallery →

Ready to scale your
Fintech Brand?

Get Fintech Concepts

Lisn Agency • Specialized in Fintech UGC