💇♀️
THE Haircare
AD PLAYBOOK
Why traditional ads are failing your haircare brand, and how Street Interviews solve the "Results & Hair Type Anxiety" problem.
See The StrategyHAIRCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HAIRCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HAIRCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HAIRCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HAIRCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HAIRCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HAIRCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HAIRCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HAIRCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HAIRCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •
Why Your Ads
Are Failing
Studio hair models have extensions. Everyone knows it. Customers want to see how it works on frizzy, Indian humidity-struck hair.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Results & Hair Type Anxiety" problem.
Winning Concept
The 'Bad Hair Day' Intervention
"We found people with frizzy hair on M.G. Road and applied our serum. Look at the difference in 30 seconds."
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Immediate, visual before-and-after on a stranger in uncontrolled street conditions.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Haircare Brand?
Lisn Agency • Specialized in Haircare UGC