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THE Handbags
AD PLAYBOOK
Why traditional ads are failing your handbags brand, and how Street Interviews solve the "Capacity & Finish" problem.
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Why Your Ads
Are Failing
Does it fit a laptop? Is the zipper smooth? Photos don't show 'life-proof' utility.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Capacity & Finish" problem.
Winning Concept
The 'Stuff It' Challenge
"Here is a laptop, a water bottle, and a makeup kit. See if you can close the zip."
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Visual proof of capacity and zipper durability in a chaotic street setting.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Handbags Brand?
Lisn Agency • Specialized in Handbags UGC