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THE Healthy Snacks
AD PLAYBOOK
Why traditional ads are failing your healthy snacks brand, and how Street Interviews solve the "The 'Cardboard' Fear" problem.
See The StrategyHEALTHY SNACKS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HEALTHY SNACKS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HEALTHY SNACKS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HEALTHY SNACKS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HEALTHY SNACKS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HEALTHY SNACKS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HEALTHY SNACKS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HEALTHY SNACKS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HEALTHY SNACKS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HEALTHY SNACKS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •
Why Your Ads
Are Failing
People assume 'Healthy' = 'Tastes Bad'. Calling it 'High Protein' makes them think it will be dry and chalky.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "The 'Cardboard' Fear" problem.
Winning Concept
The 'Cheat Day' Prank
"Try this cookie. It's actually got 20g of protein. Did you realize that?"
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
The shock on their face when they realize the 'junk food' they just enjoyed is actually healthy.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Healthy Snacks Brand?
Lisn Agency • Specialized in Healthy Snacks UGC