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THE Home Decor
AD PLAYBOOK
Why traditional ads are failing your home decor brand, and how Street Interviews solve the "Scale & Sturdiness" problem.
See The StrategyHOME DECOR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HOME DECOR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HOME DECOR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HOME DECOR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HOME DECOR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HOME DECOR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HOME DECOR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HOME DECOR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HOME DECOR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •HOME DECOR MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •
Why Your Ads
Are Failing
Is that vase tiny? Is that rug scratchy? Studio photos mess with perspective.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Scale & Sturdiness" problem.
Winning Concept
The 'Heavy Lifting' Test
"Lift this box. What do you think is inside? It's actually our cast-iron cookware."
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Interacting with the physical weight and finish of the product.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Home Decor Brand?
Lisn Agency • Specialized in Home Decor UGC