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THE Jewellery
AD PLAYBOOK
Why traditional ads are failing your jewellery brand, and how Street Interviews solve the "Quality & Weight Perception" problem.
See The StrategyJEWELLERY MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •JEWELLERY MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •JEWELLERY MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •JEWELLERY MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •JEWELLERY MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •JEWELLERY MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •JEWELLERY MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •JEWELLERY MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •JEWELLERY MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •JEWELLERY MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •
Why Your Ads
Are Failing
Online jewellery looks flimsy. People are terrified of receiving 'toy' quality. They need to see the shine and feel the weight.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Quality & Weight Perception" problem.
Winning Concept
The 'Real or Fake' Street Test
"Excuse me, does this ring look like it costs ₹500 or ₹5,000?"
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Seeing the light catch the metal in natural sunlight, not studio lights. Seeing it on a real person's hand.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Jewellery Brand?
Lisn Agency • Specialized in Jewellery UGC