Event VideoUGCInsights
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THE Non-Kerala Brands
AD PLAYBOOK

Why traditional ads are failing your non-kerala brands brand, and how Street Interviews solve the "The 'North Indian' Label" problem.

See The Strategy
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Why Your Ads
Are Failing

Hindi dubbed ads feel like an insult. Translating text isn't enough; you need to translate the 'Vibe'. Kerala consumers have a high BS radar for outsiders.

⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."

The Trust Gap

  • ✕
    Studio Lighting = "Fake"
  • ✕
    Models = "Paid Actors"
  • ✕
    Scripted Copy = "Sales Pitch"

The Fix: Social Proof

How we solve the "The 'North Indian' Label" problem.

Winning Concept

The 'Dialect Challenge'

"We asked 50 Malayalis to watch this popular Hindi ad. Watch their honest reaction to the dubbing."

Authenticity Score: 10/10
Why It Works

The Mirror Neuron Effect

Acknowledging the cultural gap instantly wins respect. Showing you care enough to get the local nuances right.

When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.

Ready to scale your
Non-Kerala Brands Brand?

Get Non-Kerala Brands Concepts

Lisn Agency • Specialized in Non-Kerala Brands UGC