🛏️
THE Mattress
AD PLAYBOOK
Why traditional ads are failing your mattress brand, and how Street Interviews solve the "Comfort & Motion Transfer" problem.
See The StrategyMATTRESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •MATTRESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •MATTRESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •MATTRESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •MATTRESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •MATTRESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •MATTRESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •MATTRESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •MATTRESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •MATTRESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •
Why Your Ads
Are Failing
You can't sit on a website. 'Memory Foam' is just a buzzword until you feel it.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Comfort & Motion Transfer" problem.
Winning Concept
The 'Jump Test'
"I'm going to jump on this side of the bed. If this wine glass spills, you win ₹5000."
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
High-stakes physical demonstration of motion isolation.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Mattress Brand?
Lisn Agency • Specialized in Mattress UGC