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THE Men's Grooming
AD PLAYBOOK
Why traditional ads are failing your men's grooming brand, and how Street Interviews solve the "Softness & Smell" problem.
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Why Your Ads
Are Failing
Men buy what their partners like. Ads targeting men often miss the 'partner approval' factor.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Softness & Smell" problem.
Winning Concept
The 'Partner Approval' Test
"Smell this beard oil. Would you want your boyfriend to smell like this?"
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Validation from the opposite sex is the strongest buying trigger for men's grooming.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Men's Grooming Brand?
Lisn Agency • Specialized in Men's Grooming UGC