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THE Perfume & Fragrance
AD PLAYBOOK
Why traditional ads are failing your perfume & fragrance brand, and how Street Interviews solve the "Inability to Smell" problem.
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Why Your Ads
Are Failing
The hardest category to sell online. Describing scents is abstract. You need to sell the *reaction* to the scent.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Inability to Smell" problem.
Winning Concept
The 'Date Night' Rating
"Rate this smell from 1 to 10. Would you want your boyfriend to smell like this?"
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
The involuntary 'Whoa' or head-turn when they smell it. Mirror neurons make the viewer 'feel' the scent.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Perfume & Fragrance Brand?
Lisn Agency • Specialized in Perfume & Fragrance UGC