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THE Pet Care
AD PLAYBOOK
Why traditional ads are failing your pet care brand, and how Street Interviews solve the "Picky Eaters & Trust" problem.
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Why Your Ads
Are Failing
Owners don't trust ads. They trust their dog's reaction. If a dog ignores the food in an ad, it's game over.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Picky Eaters & Trust" problem.
Winning Concept
The 'Picky Eater' Test
"Put this bowl next to your current food. Let's see which one he chooses first."
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Animals don't lie. A wagging tail is the ultimate social proof.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Pet Care Brand?
Lisn Agency • Specialized in Pet Care UGC