THE Quick Commerce (Blinkit/Zepto)
AD PLAYBOOK
Why traditional ads are failing your quick commerce (blinkit/zepto) brand, and how Street Interviews solve the "Impulse & Cart Abandonment" problem.
See The StrategyWhy Your Ads
Are Failing
Static images on Q-Comm apps are boring. Users scroll past them in milliseconds. You need to trigger immediate desire.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Impulse & Cart Abandonment" problem.
The '10-Minute' Challenge
"I'm ordering this RIGHT NOW. Let's see if it arrives before I finish this coffee."
The Mirror Neuron Effect
Proving the speed and instant gratification of the platform in real-time.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Common Questions about
Quick Commerce (Blinkit/Zepto) UGC
Why does street UGC work better for quick commerce (blinkit/zepto)?
Quick Commerce (Blinkit/Zepto) is a high-trust category. Consumers are skeptical of polished studio ads because they know they are staged. Street interviews break that skepticism by showing real, unfiltered reactions from everyday people, which acts as powerful social proof.
How many videos do I get in a pilot?
In a standard pilot for Quick Commerce (Blinkit/Zepto) brands, we deliver 5-10 fully edited ad creatives. This allows you to test different hooks (e.g., The '10-Minute' Challenge, Price Guessing, Blind Tests) to see which narrative drives the lowest CAC.
Do you use paid actors?
Never. The entire point of our agency is authenticity. We approach real strangers on the streets of Bangalore and Kochi. If they don't like the product, we film that too. That honesty is why our ads convert.
Ready to scale your
Quick Commerce (Blinkit/Zepto) Brand?
Lisn Agency • Specialized in Quick Commerce (Blinkit/Zepto) UGC