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THE Sexual Wellness
AD PLAYBOOK
Why traditional ads are failing your sexual wellness brand, and how Street Interviews solve the "Stigma & Awkwardness" problem.
See The StrategySEXUAL WELLNESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SEXUAL WELLNESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SEXUAL WELLNESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SEXUAL WELLNESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SEXUAL WELLNESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SEXUAL WELLNESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SEXUAL WELLNESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SEXUAL WELLNESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SEXUAL WELLNESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SEXUAL WELLNESS MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •
Why Your Ads
Are Failing
Too clinical or too vulgar. Ads fail to find the middle ground of 'normal conversation'.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Stigma & Awkwardness" problem.
Winning Concept
The 'Awkward Question' Box
"Pick a question from the box. 'When was the last time you bought...?'. Let's normalize this."
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Breaking the ice publicly makes the brand feel approachable and modern.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Sexual Wellness Brand?
Lisn Agency • Specialized in Sexual Wellness UGC