Event VideoUGCInsights
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THE Skincare
AD PLAYBOOK

Why traditional ads are failing your skincare brand, and how Street Interviews solve the "Trust & Texture" problem.

See The Strategy
SKINCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SKINCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SKINCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SKINCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SKINCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SKINCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SKINCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SKINCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SKINCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SKINCARE MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •

Why Your Ads
Are Failing

Studio shots of models with perfect skin feel fake. Customers know it's airbrushed. They can't 'feel' the texture through a screen.

⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."

The Trust Gap

  • ✕
    Studio Lighting = "Fake"
  • ✕
    Models = "Paid Actors"
  • ✕
    Scripted Copy = "Sales Pitch"

The Fix: Social Proof

How we solve the "Trust & Texture" problem.

Winning Concept

The 'Blind Texture' Test

"I'm going to put this moisturizer on your hand. Don't look at the bottle. Tell me what it costs."

Authenticity Score: 10/10
Why It Works

The Mirror Neuron Effect

Real skin texture. Real pores. Real reactions to the absorption.

When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.

Ready to scale your
Skincare Brand?

Get Skincare Concepts

Lisn Agency • Specialized in Skincare UGC