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THE Sneakers & Streetwear
AD PLAYBOOK
Why traditional ads are failing your sneakers & streetwear brand, and how Street Interviews solve the "The 'Hype' Factor" problem.
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Why Your Ads
Are Failing
Streetwear lives and dies by 'street cred'. Studio ads look corporate and try-hard.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "The 'Hype' Factor" problem.
Winning Concept
The 'Fit Check' Review
"Rate this outfit. What do you think of these kicks? Would you wear them to a club?"
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
Validation from the actual target demographic (Gen Z) on the street.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Sneakers & Streetwear Brand?
Lisn Agency • Specialized in Sneakers & Streetwear UGC