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THE Sustainable Fashion
AD PLAYBOOK
Why traditional ads are failing your sustainable fashion brand, and how Street Interviews solve the "Greenwashing Skepticism" problem.
See The StrategySUSTAINABLE FASHION MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SUSTAINABLE FASHION MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SUSTAINABLE FASHION MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SUSTAINABLE FASHION MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SUSTAINABLE FASHION MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SUSTAINABLE FASHION MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SUSTAINABLE FASHION MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SUSTAINABLE FASHION MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SUSTAINABLE FASHION MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •SUSTAINABLE FASHION MARKETING • STREET INTERVIEWS • AUTHENTICITY WINS •
Why Your Ads
Are Failing
Everyone claims to be 'organic'. Customers are cynical about green claims.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Greenwashing Skepticism" problem.
Winning Concept
The 'Plastic vs Cotton' Burn Test
"We are going to burn a thread from this shirt. If it melts, it's plastic. If it turns to ash, it's organic."
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
A radical, physical demonstration of product truth that cannot be faked.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Sustainable Fashion Brand?
Lisn Agency • Specialized in Sustainable Fashion UGC