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THE Tea (Chai)
AD PLAYBOOK
Why traditional ads are failing your tea (chai) brand, and how Street Interviews solve the "Taste & Strength (Kadak)" problem.
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Why Your Ads
Are Failing
Tea drinkers are fiercely loyal. They believe new brands are weak or watery.
⚠️ The Consumer Mindset:
"Another polished ad? I don't trust it. Next."
The Trust Gap
- ✕Studio Lighting = "Fake"
- ✕Models = "Paid Actors"
- ✕Scripted Copy = "Sales Pitch"
The Fix: Social Proof
How we solve the "Taste & Strength (Kadak)" problem.
Winning Concept
The 'Tapri vs Premium' Taste Test
"This cup is your regular brand. This cup is ours. Tell me which one has more 'kick'."
Authenticity Score: 10/10
Why It Works
The Mirror Neuron Effect
The immediate facial reaction to the strength (Kadak) of the tea.
When a viewer sees a real person react, they subconsciously mirror that emotion. They "feel" the product through the screen.
Ready to scale your
Tea (Chai) Brand?
Lisn Agency • Specialized in Tea (Chai) UGC