THE STREET INTERVIEW STRATEGY
Higher CTR = Lower ACOS. Street content captures attention in 0.4 seconds, breaking banner blindness instantly.
Regional Authenticity. We capture the natural dialect and slang that national brands usually fail to translate correctly.
We take your product straight to real people on the streets of Bangalore and Kochi. What you get back is a library of ad creatives that feel raw, relatable, and built to convert.
See real examples on Instagram →Why Brands Use Us
- Real reactions = instant trust
- Demos that actually demo
- Built for the feed (Meta/IG)
- Never run the same ad twice
- Zero work on your end
How it Works
- 1. Kickoff call
- 2. Ship your product
- 3. We hit the streets
- 4. Edit & deliver
- 5. Optimize & repeat
Industry Playbooks
Service Areas & Solutions
UGC & STREET INTERVIEW FAQS
What is a street interview ad?
A street interview ad (also called vox pop UGC) is a short video where real members of the public are stopped in high-footfall locations and asked genuine, unscripted questions about a product or category. Their raw reactions are edited into scroll-stopping ad creatives for Meta, Instagram and YouTube Shorts. Because the people are real and unpaid, the format carries social proof you cannot fake.
How much does UGC content cost in India?
In 2026, a single UGC video in India typically costs between ₹5,000 and ₹35,000 depending on creator tier, production quality, usage rights and language. Street interview UGC is usually priced per shoot day rather than per creator, and a pilot of 5–10 edited ad creatives is the most cost-effective way for a DTC brand to start testing. See our UGC pricing guide for a full breakdown.
Where is LISN located?
LISN is a UGC and street interview ad agency based in Bangalore, with a production base in Kochi, Kerala. We shoot street interviews across Bangalore and Kerala and work with DTC brands all over India.
What is the difference between UGC and influencer marketing?
Influencer marketing pays a creator for access to their audience and their endorsement. UGC (user-generated-style content) is about the asset itself — authentic-looking video you own and run as paid ads on your own channels. Street interview UGC goes a step further by capturing unscripted reactions from strangers, which converts better than a polished influencer read because it looks like real life, not an advertisement.
Which industries do street interview ads work best for?
Street interview UGC works best for high-trust, sensory or skeptical categories — skincare, F&B, coffee, perfume, supplements, jewellery and D2C brands that rely on social proof to convert. We publish detailed playbooks for 20+ categories.
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